Last Mile Distribution Playbook

As part of the Replication Initiative, the Last Mile Distribution Playbook is a 12-module course based on best practices from pioneering distribution enterprises. It is combined with structured mentorship to support aspiring and early-stage LMD enterprises launch and grow their business.

Last Mile Distribution enterprises build distribution channels for a range of beneficial products and services to rural or urban populations. They are filling gaps and reaching areas that traditional distribution is not reaching. They can operate either through fixed retail locations, or through sales agents who travel door-to-door.

LMD enterprises face challenges on many fronts. They operate in areas poorly served by existing infrastructure and often sell to customers with limited money to spend. They are faced with high product costs, financial constraints, and the need to train and retain large numbers of sales agents and sales points.

Operating an enterprise and raising money for an enterprise require different skills and different networks. The LMD Playbook addresses these barriers in hopes that new entries into the distribution sector can learn from pioneering enterprises and succeed to meet the needs of marginalized consumers.

 
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Download the Playbook Overview



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Last Mile Distribution Playbook Cohort 1

From October 2017 - January 2018, we launched our first cohort with 7 new and early-stage last mile distribution enterprises across Africa. Please click on the images below to find out more about each company. .

Banner photo courtesy of Solar Sister